Lenovo has big plans for gaming, but can it stand tall amidst competition?


Lenovo is a big name in the laptop market and the company has had a reputable presence in the entry level gaming segment. With the pending launch of the Legion lineup though, the company is looking forward to taking on well established gaming names such as Asus ROG, Dell Alienware, Acer Predator and the newly launched HP Omen.

Lenovo is eyeing the entry level gamer with its Legion Y520 and Y720 laptops, which not only look refreshing, but offer features such as a built in Xbox One wireless controller receiver. However, this is just the start. The company plans to delve deeper in the realm of gaming with better products down the line to meet expectations of the gaming community. We spoke to Will Fu, director of Gaming Business, PC & Smart Device Business Group, Lenovo regarding the company’s current gaming products, future plans and more


Y series to Legion
Lenovo already had a pretty decent gaming lineup under its Y-series, but now the company is rebranding it to Legion. When asked about the change in branding, Fu explained how the Legion sub-brand came into being. “We decided to launch Lenovo Legion, a new gaming sub-brand dedicated to all of Lenovo’s PC gaming devices that’s independent of our IdeaPad and IdeaCentre product lines. We believe our growing community deserves gaming devices with a sub-brand of its own, and Lenovo Legion was inspired by this community of gamers and their passion for immersive gaming,” he explained.

The sub-brand which was launched this January at CES 2017, currently has a bunch of new products, including the two new gaming laptops – Y520 and Y720, which are slated to launch in a couple of months in india. Company sources tell us that prices will start around Rs. 79,990 and and will go up to Rs. 1,27,990. The lower end laptops will feature an NVIDIA GeForce GTX 1050Ti GPU, with the top of line Y720 offering aGTX 1060 GPU. The Y720 is VR capable and also comes with the option of an integrated Xbox One Wireless receiver that supports up to four controllers simultaneously for players to game with friends.

To distinguish themselves further from the likes of Asus and Alienware, Lenovo has partnered with Dolby, and the Y520 and Y720 are the world’s first Windows based PCs to offer Dolby Atmos. According to Fu, this adds to the immersive audio experience a gaming laptop should provide. He said that while designing the Y720, the company did a survey via which they concluded that gamers want high performance and immersive audio for a better gaming experience.

Will told us that this is just the beginning and the company will be launching more devices under the Legion brand later this year.

Upgradability & Future Proofing
While laptops hold their own place in the gaming realm, true or legacy PC gamers still believe in more hardcore desktops. These desktops are not only easy to upgrade, but also cost effective for a majority of reasons. Fu told us that almost all of their Y-series desktop PCs stay true to this upgradability concept and give the user freedom to do so. However, Lenovo is not the only one to provide this functionality as both the Asus ROG desktops can be tweaked to run better GPUs, storage drives and RAMs.

Now, Lenovo didn’t tell us whether upgrading a pre-configured PC will void warranty or not, but we believe that question can be asked on a later day, when Lenovo confirms the availability of its Y-series PCs in India.

Read more : DIGIT


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